Social media channels weren’t many, brands could focus their marketing and advertising on a handful of channels. However, many networks have appeared, such as Instagram, YouTube, and Twitter, and new and innovative ways to meet consumers have created more opportunities, but new challenges have also been given.
It’s important for brands to understand that the way each channel operates is completely different. For example, video streaming and gameplay tend to be consumed by Twitch, while fashion howl and everyday vlogs tend to be consumed more on YouTube. From differences in dialogue to nuances of tone, each platform communicates in different ways, resulting in a variety of people and interests being activated through each other. Since each social media has a different communication method, brands and advertisers will need to tailor their strategies to suit each channel and the different styles of its users, right? To this end, a variety of strategies are needed across each social media platform so that brands can make the most of their content and engage users.
How to increase your reach across different social networks?
Currently, there are so many different types of social media to measure the success of influencer campaigns. In fact, 80% of influencer marketers now use Instagram to promote their brand, but there are still many other social media your brands can optimize for their strategy. To identify areas that need to improve their strategy, brands can start by analyzing how influencers are reacting on the platforms they operate on. So, today, I will introduce you to the characteristics of each SNS and the results that can be obtained for each platform.
As mentioned earlier, Instagram is the most preferred social media for influencer marketers. The reason is that it is easy to use and visually appealing. Through Instagram, influencers can show their own emotions, or use photos and videos to communicate their messages more effectively and further away.
Facebook is an old social network, it can be used to improve online marketing campaigns. Facebook often exposes more towards paid ads, specialized groups and events, which can diversify your brand into new niches or find a fan base with a lot of eagerness for new products.
Twitter acts as an indicator of how trends, cultures and events are going on in real time. Twitter, which is also known for users’ satire and somewhat rough humorous content, helps marketers to promote their products with witty short texts, memes, etc., creating a good feeling for users and forming a sense of bond.
Tumblr and blog
Tumblr and other blog sites are important because of their audience. Each blog or account on Tumblr is bound to continue to be directly influenced by the brands and products that blog users are using. If you establish a marketing strategy based on this, tumblr and blogs can be very effective as platforms for product descriptions and recommendations.
Pinterest can be said to be responsible for the visual function. You can use the photos in the platform for marketing on blogs and Instagram. When promoting a product or service, use Pinterest to express it more aesthetically and link the product pages you need to promote.
Twitch and Mixer
Twitch and Mixer are both video streaming platforms. Video streaming is generally easy for gamers to access, but nowadays, many brands in other fields also have the opportunity to work with Twitch and Mixer’s influencers to maximize their exposure to users.
Known for quick-to-delete content, Snapchat is a network that allows people to instantly communicate with each other through disappearing messages or videos. For brands and marketers, this fast video format also allows creative use of their vertical displays.
TikTok has attracted more marketers due to its popularity and rapid growth over the past few years. TikTok gives famous brands and marketers the ability to win word of mouth by going in fashion with unique brand videos parodying the current viral theme.
Most brands already have a form of influencer marketing, but by taking a deeper look at how influencers are behaving on a particular platform, you can see where people are most engaged and what makes a difference in strategy. There is. In addition, by increasing the number of social media your brand exposes, you can expand the overall range of products, services, and brand sales and users. This allows brands to measure their ROI in a variety of ways, including brand awareness, brand loyalty, new store or product launch awareness, direct sales, and more. The more social media a brand uses for these advantages, the more opportunities it has to reach out to more users who can become consumers of a product, service, or brand.