Nike’s famous slogan “Just Do It” should not be applied to a small business’s marketing campaign. Many small businesses place ads here, create websites or Social media pages on Business Pinterest, Linkedin, and Facebook pages, and consider advertising. Unfortunately, this method is like fishing on dry land. You can cast as many times as you want, but you can’t catch anything because it’s not near the pond.
Follow 9 successful marketing steps.
1) Know how your marketing campaign is applied to your marketing plan
Before planning a marketing campaign, you should have a marketing plan for your business. If not, this article on writing a marketing plan can help you go through the process.
The marketing plan is the basic plan for small business marketing. It provides overall marketing goals and strategies to attract target markets to products and/or services. Marketing campaigns, on the other hand, consist of one small marketing plan, a marketing activity designed to achieve a specific goal.
Knowing how your marketing campaign fits into your overall plan will help you identify your target market and know the best way to achieve it.
2) Setting the goals and parameters of the marketing campaign
What do you want to achieve in your campaign? Your campaign’s goals should be as specific as possible. For example, more sales are too broad. You need specific metrics, such as a specific sales volume for a specific product or service within a specific time period. Why? So, you can measure the effectiveness of the campaign while the parameters of the campaign are focused on the laser and progression.
The general marketing campaign goal formula is as follows: Time Achieved + How long will the marketing campaign run?
For example, sales of facial cosmetic masks will increase by 50% in 3 months. Alternatively, sales of travel services will increase by 15% over the next 8 weeks.
3) Determine how to measure success
Which metric would you use? You can measure the success of your marketing campaign. If not, the stats can help you assess whether it’s worth continuing your campaign.
If your marketing goal is to increase brand awareness or increase the ranking of search engine pages on your website, you can use Google Analytics.
Before measuring your progress, you need to establish a baseline for your chosen metric.
4) Marketing campaign budget setting
The amount you have to spend on your campaign will have a big impact on the marketing strategy you choose. Super Bowl TV ads are much more expensive than local television or social media ads.
Don’t rely on free advertising and promotional strategies for your small business. This doesn’t mean that all free marketing strategies are bad, but over time, marketing costs are always there. The most effective way to reach your customers may not be cheap, so be realistic when setting your budget.
5) Choose a marketing strategy to communicate with your customers
Which communication channel will you use? e-mail? Direct mail? Pay-per-click online advertising? Some communication channels will be more suitable for your target market and you need to know your target market. For example, if you don’t regularly listen to radio in your target market, do not place radio advertisements. Consider where you spend your time in your target market. Where are you most likely to be interested in seeing or hearing information about your products and/or services? In a magazine? On the bus? On your smartphone?
6) Timeline and action plan establishment
Record exactly when you are going to. This will greatly increase your chances of following and will give you a record to evaluate the success of your marketing campaign.
For example, say you sell the most comfortable bike seats. The possible campaign plans are as follows:
- Sponsor a local Sea-to-Sky bike race in September ($500 to become a sponsor).
- Send a press release when you become a sponsor (free for yourself).
- Send us another pre-race press release at the end of August.
- A series of ads will appear in local newspapers for events after June 1st, July 1st, August 2nd, and September 1st (5 x $125.00 = $625).
- Post sponsor information on your business Facebook page
Now it’s all about simple marketing campaigns. It can be simple if you get the result. This is also an example of a marketing campaign that can be easily scaled up.
For example, suppose a local person who will be in a bike race wants to wear a jersey with your business name and logo for free bike seat costs. Also assume they are willing to be the faces of your online marketing campaigns, regardless of free or priced. You can then set up a Facebook page and Twitter account that describes training for the race (and promoting bike seats). You can tweet about your progress on the day of the match and up to the day of the match. Do you know how easy it is? And it’s all under $2,000.
If you advertise in other regions, you may also receive even more promotional benefits through race sponsorship. For example, buy a banner ad on a bicycle-related website or place your ad in an appropriate magazine.
7) Run Campaign
Write your ad copy. Please check the date. Show ads. Search for and access people who will be the faces of your online marketing campaigns. Take all actions related to the campaign.
Go back to the action plan timeline and check the items in writing on the date of completion. It organizes and motivates you.
8) Measurement of results
After the campaign is over, it’s time to measure your success. How many bikes were sold per week or month before the campaign? How many post campaigns are you selling? If your marketing goal is to increase bike seat sales by 25% over 4 months, compare sales in May, June, July, August and September.
9) The beauty of the metric
Why are metrics important? Once you know the outcome of your marketing campaign, you can improve your marketing strategy. Assuming a 41% increase in bike seat sales in your bike seat marketing campaign, you can repeat the campaign next year.
Metrics give you the information you need to properly tailor your campaigns. According to the data, it could be decided to remove from next year’s campaign that only 2% of the revenue growth came from Twitter and Facebook strategies.
Some claim that any marketing campaign is better than another because it directs small business marketing efforts. However, to get the most out of your costs, planning and usage statistics are your best strategy.
Here’s an exhaustive list of marketing campaign software to help you plan and measure your efforts. Examples are ActiveCampaign, SharpSpring and Hatchback. The following is a list of Software Advices.