Few people haven’t heard of Pinterest. Pinterest is the fastest growing social network with the concept of a virtual “Pin” board (Also Known as online scrapbook).
Currently, it is flowing more traffic to online publishers, i.e. individual stores or brands, than Twitter, LinkedIn, etc of the past, and is rapidly spreading by word of mouth among women aged 25 to 34. have. Pinterest isn’t designed as a business tool, but retailers and businesses are setting up stores one after another through promotion.
To help you make decisions about using Pinterest and find the best way to increase traffic to your corporate site or store by actively using them, Journalcloset.com came up with 14 tips for using Pinterest for Business.
- Determine if Pinterest and your brand are right. “Before entering the latest social media on the Internet, it’s important to determine if your brand fits with the platform,” said Heather Sundel, marketing manager at The Search Agency, an integrated research and marketing firm. It explains that the question “Is the brand visual?” is important.“Pinterest is advantageous for things that are beautiful in appearance,” she said. So if you don’t have a product that looks beautiful, you may have a hard time getting people’s attention,” he warned. Sundel also urges companies to judge their own marketing resources coolly. “Because it’s time to build a new social presence And manpower is required. If the resource has already reached the limit, it may not be the right time to introduce additional resources to promote Pinterest,” she said.
- Get an invitation.Pinterest is currently only available as an invitation. It’s not that difficult to receive, just ask for an invitation from a friend who has already joined Pinterest or request an invitation through the site
- Add a pin function.You must add a “Pin It” button to your product page so that visitors and customers can pin your company’s products to Pinterest. It’s also a good idea to add a Pinterest “Follow” button next to the Facebook, Twitter, and Google buttons that link to your website. Finally, you can easily “pin” images by adding a “Pin It” button to the bookmark toolbar of your browser (or the computer’s browser used by the person in charge of Pinterest).Note: All buttons are easy to install on the Pinterest Goodies page.
- Identify what consumers are looking for and build a bulletin board accordingly. “Build a bulletin board suitable for the lifestyle customers want and pin not only your product/image, but also multiple images suitable for that lifestyle,” advised Amanda Cook, director of VSF Wellness. She said that not only products, but also by building bulletin boards related to the lifestyles and interests of those who use the corporate brand to convince customers.
- Sort the bulletin board.“The more people will see your corporate Pins by categorizing each page [or Pins], and the more people will be interested in your posts, the more followers you will get,” said online jewelry and diamond store DeBebians. )’S owner Sam Delijani advised. The store’s Pinterest site has more visitors than Facebook. He explained, for example, “I saw a lot of people posting things related to marriage, but not categorizing the page as Weddings & Events. That’s not a smart choice.”
- Talk about it. “Be sure to set the theme for each bulletin board and talk about the atmosphere and characteristics of the product,” said Kate Huin Sisson, head of modern stationery store Feterie. The store pins through Peteri’s Pinterest account and personal Pinterest account. Peteri says traffic has improved by 30-40% since entering Pinterest. “We build the overall vision by supporting [Peterie’s] story through secondary pins from other sources. Bulletin boards shouldn’t just provide information about the product. Then they’re just billboards, and customers’ customers. “The same rule of thumb applies to the description of each Pin on your website.”
- Develop content for Pinterest. “If you can see the same thing on Facebook, why do you have to follow it [on Pinterest]?” advises Analyze Kayler, head of social media at Intrapromote LLC, a research firm. “People follow on new channels. Give me a reason to do it.”
- Make the image “fit for Pinterest”. “The clean, interesting combination and lively image definitely catch the eye,” said Phil Lampula, founder of the design and development studio The Material Group. Also he said “Beth Quinn Designs, LLC owner, Beth Quinn, said: “Personally, photography is the most important thing, and I think pinning the product and repining it on Pinterest is a great way to get the attention.” .”If you make a striking photo arouse more interest and use props to maximize the aesthetics of the photo, people are more likely to repin your product,” he said.
Quinn was able to generate 1,500 repins and 400 “likes” on Pinterest, thanks to the “passionate, fearless and powerful” photo of the necklace she sells, which increases traffic and order volume to her website. I said that I did it.
- Be sure to include your own URL. Likewise, the description should include the product’s name and price, as well as keywords. “That can help SEO and provide information to customers who want to place an order,” says Jayne Drew, managing partner at Smashing Golf & Tennis, a women’s golf and apparel company. The company is using Pinterest as part of its marketing plan (see http://pinterest.com/smashingonline/), with positive results. In other words, “The sales volume through Pinterest is subtle, because as soon as it feels like an advertisement, customers will leave.”
- Be sure to follow other posts, click “Like,” and repin. “Like other social networks, Pinterest accounts grow and evolve through continuous engagement,” said Keyler. “It’s important to follow individual existing customers and repin images that fit your brand and image.””A brand or retailer that uses Pinterest must be part of the community,” added Sherrod Degripo, owner of Blue Key Studio, a home interior store.”Pinterest’s community shouldn’t be used as a simple marketing tool to just post all its products for sale,” he said of Pinterest. I will throw it away.”
According to him, this is why Blue Key Studio focuses not only on home interiors, but also on food, fashion, and other things that followers will like through various bulletin boards. “Our Dogs and Decor bulletin board is a good example. This bulletin board has both a nice interior and a puppy,” he said.
- Engage employees. “Make sure your employees have a Pinterest account and participate,” said Jacques Edwards, CEO of PrezzyBox, who successfully uses Pinterest as an online gift shop in the UK. Do it,” he said.
- Make pins appear when most customers are online. In general, it is suitable for lunch breaks, work breaks, and before bedtime. Of course, if customers live in different time zones or are multinational, there will be difficulties.
- Share your data. “Everyone is writing about Pinterest in retail and fashion, but it’s also a good place to share data in the form of charts and infographics,” said Catherine, digital content developer at digital marketing firm Lonelybrand. Leonard said.”As a B2B marketing company, we share data on Pinterest through a number of specific bulletin boards people can visit to get the figures they need for topics such as 2012 Tumblr data or 2012 marketing budget.” RR & Ad Agencies is used as a hub to share mod data related to the subject,” he said.According to her, each chart is named by the company’s mission, website, and research topic, and links to relevant blog posts on the company’s site. In addition, Lone Brand also shares content from the entire web (not just its own content). Leonard said Pinterest is an efficient way to organize and share data.
- Know who is pinning your image and what your competitors and customers are pinning. “All companies are using Pinterest to compete for information, not only knowing what their competitors are pinning, but also what users are pinning on their competitors’ sites,” said MeyerTech, LLC, a consultant specializing in affiliate marketing. ), said Trisha Mayer, who runs.