World Top 10 Richest YouTubers in 2023

The most popular video forum we have today where you can watch different content anytime and anywhere is none other than YouTube. With over 2 billion users, this video streaming platform is taking the world by storm in advertising revenue. As a result, many content creators heavily rely on YouTube as their main source of income.

During the pandemic, many traditional media have struggled to adjust. Video game and movie releases were postponed, soap opera times were changed, and a lot of old content was rerun.

For YouTube, however, it was a very good time.

Today, YouTubers are more like celebrities and big stars. It’s no surprise that these wealthier YouTubers make more money by starting their own clothing lines, record labels, and other side businesses, and using their massive fan bases as free advertising.

Here is the list of Worlds Top 10 Richest Youtubers

1. Mr. Beast
2. Jake Paul
3. Jeffree Star
4. Ryan Kaji
5. Markiplier
6. PewDiePie
7. Rhett & Link
8. DanTDM
9. Dude Perfect
10. Ninja

1. Mr Beast No 1 Richest Youtuber

Mr. Beast Subscriber: 171 Million

Estimated Net worth: $500 Million

According to Forbes, Mr. Beast has earned over $100 million alone this year.

MrBeast Channel: https://www.youtube.com/@MrBeast

Jimmy Donaldson is the Owner and performer for his channel Mr. Beast, and he is listed amongst the World’s Top Richest YouTubers in 2023. Jimmy started his youtube career when he was just 13 years of age with the channel name MrBeast6000.

His content mostly consists of Expensive Gifts, Challenges, Pranks, and Games which gives him Billions of Views and likes from all over the world. Jimmy was awarded as a Favorite Male content creator award by Nickelodeon Kids at their 36th annual award ceremony.

2. Jake Paul

Jake Paul Subscriber:  21 Million

Estimated Net worth: $250 Million

Jack Paul Youtube channel: https://www.youtube.com/@jakepaul

Jake Joseph Paul is a professional boxer and social media personality from the United States. Jake Paul grew up in Westlake, Ohio with his older brother, Logan Paul, who is also a YouTuber and Internet personality. It was in 2013 that Jake started his professional life making videos on Vine. Prior to the app closing, he had over 5 million followers and 2 billion views. In 2014, he posted a Vlog as his first YouTube upload.

His high-profile fights against UFC stars helped him earn $45 million in 2021. It’s a turnaround for the creator who was criticized for some of his vlogs in 2017, which many found in poor taste. With more plans in boxing for 2022, it would be no surprise to see him retain his spot among YouTube’s elite on next year’s list.

3. Jeffree Star

Jeffree Star Subscriber:  21 Million

Estimated Net worth: $200 Million

Jeffree Star channel: https://www.youtube.com/@jeffreestar

Jeffree Star is a MAKEUP ARTIST, COSMETICS CREATOR,  Singer, and song writer. Fashion obsessed.

Jeffree Star is reportedly the richest YouTuber due to his net worth of $200 million. He was born in Los Angeles County, California, and raised in Orange County, California. Before becoming a YouTuber, Jeffree was a singer and songwriter. In 2009, he uploaded his first video on YouTube to promote his songs. However, his music career was not taking off and he was on the brink of bankruptcy in 2014. To launch Jeffree Star Cosmetics, Jeffree invested all of his savings. Today, Jeffree Star Cosmetics generates an estimated $100 million in revenue annually. He was the fifth highest-paid YouTuber in 2018, according to Forbes, which reported that he earned $18 million from his YouTube activities alone.

4. Ryan World

Ryan Kaji Subscriber:  35 Million

Estimated Net worth: $150 Million

Ryan Kaji channel: https://www.youtube.com/@RyansWorld

The next candidate among the richest YouTubers is 11-year-old Ryan Kaji. He started his YouTube career at the age of 4 playing and reviewing toys. It was his parents who established his YouTube channel Ryan’s World in 2015 by uploading a video of him opening up new toys. Ryan’s World is also available in Spanish and Japanese. Many of the items rated by Ryan’s World are donated to charitable organizations. Ryan’s World also has a variety of toys and clothing of the same name.

5. Markiplier

Markiplier Subscriber:  35.5 Million

Estimated Net worth: $110 Million

Youtube channel: https://www.youtube.com/@markiplier

Markiplier’s real name is Mark Edward Fischbach. He was born in Honolulu, Hawaii but later moved to Cincinnati, Ohio. The first YouTube channel Mark created was on March 6, 2012. His first plans were to post comedy sketches and action movies.

Mark and Multiplier were combined to form the nickname “Markiplier”, which he chose for the channel because he would play all roles in the skits. Along with fellow YouTuber Ethan Nestor (better known online as CrankGameplays), Fischbach started the Unus Annus channel in 2019. It was created with the intention of uploading one video every day for a year, after which all content would be deleted. The channel was immediately successful, gathering 1 million members in the first five days and 4.56 million in the last few minutes. Furthermore, it had more than 11.5 million video views in the first week.

6. PewDiePie

PewDiePie Subscriber: 111 Million

Estimated Net worth: $100 Million

Youtube channel: https://www.youtube.com/@PewDiePie

One of the richest and most popular YouTubers we have next on the list is Swedish YouTuber PewDiePie (real name: Felix Arvid Ulf Kjellberg). His YouTube channel remains one of the most popular with over 111 million followers and 28.8 billion views. His well-known show ‘Let’s Play’ debuted in 2010 to post horror videos and action video games. He has been credited with increasing video game sales through his Internet notoriety, and he was also able to mobilize support for charity fundraisers. He was included among the 100 Most Important People in the World by Time Magazine in 2016.

7. Rhett and Link

Subscriber: 5.3 Million

Estimated Net worth: $90 Million

Youtube Channel: https://www.youtube.com/@rhettandlink

Rhett James McLaughlin and Charles Lincoln Link Neal III are two high school friends who launched their daily talk show “Good Morning Chia Lincoln” in 2011 in North Carolina. His talk show often involved personal stories or opinions on various topics, with Abraham Lincoln and Chia Pet as the program’s centerpiece. The duo debuted ‘Good Mythical Morning’ in 2012 after their move to Los Angeles and the closure of their television show, Commercial Kings. The series followed the same pattern as their last show and included a “Wheel of Myth” with viewers’ recommendations on how they would end the show, often with a quick improvised scenario.

8. DanTDM

Subscriber: 27.5 Million

Estimated Net worth: $85 Million

Youtube Channel: https://www.youtube.com/@DanTDM

Next on the list is British YouTuber, author, and gamer Daniel Robert Middleton, also known online as DanTDM (formerly TheDiamondMinecart), who is well known for his video game commentary videos. In addition to setting Guinness World Records for his games and performances, he has received several Kids’ Choice Awards. He was ranked among the top YouTube stars in the world in July 2015 based on views. Furthermore, The Sunday Times listed Daniel at number 41 in their list of the UK’s Top 100 Influencers in 2019 and estimated his fortune at £25 million.

9. Dude Perfect

Subscriber: 59.5 Million

Estimated Net worth: $68 Million

Youtube Channel: https://www.youtube.com/@dudeperfect

Dude Perfect is an American sports and comedy group made up of college buddies based in Texas. Members of the group are Tyler “Beard” Toney, twins Cotton Cory and Coby, Garrett “Purple Hoser” Hilbert, and Cody “Tall Guy” Jones, all former roommates at Texas A&M University. Most Dude Perfect videos feature numerous stunts, stereotypes, and tricks. They also had two other channels, Dude Perfect Plus and Dude Perfect Gaming, which are currently not active.

10. Ninja

Subscriber: 23.7 Million

Estimated Net worth: $50 Million

Youtube Channel: https://www.youtube.com/@Ninja

Richard Tyler Blevins, also known online as Ninja, comes from a Welsh family. Not only does he have a YouTube channel with over 23 million subscribers, but he also has the highest number of followers on Twitch. When he started playing Fortnite Battle Royale in late 2017, Blevins gradually gained popularity. He started streaming by joining various eSports teams for competitive Halo 3 play.

Conclusion

No wonder, many YouTubers make a fortune with videos published on the platform. The richest identified by Forbes magazine are not necessarily those with the most views, but those who have managed to successfully earn money through brand partnerships, sponsorship deals and merchandise sales.

While an estimated two-thirds of YouTube’s content is not in English, it appears that English-speaking content creators are the most able to financially capitalize on its popularity.