7 Instagram Tips for Businesses You Can Implement Today

Instagram Tips for Business You Can Implement Today

If you are active on the web, you should already know what Instagram is and how it has grown from fad or trend to era. A simple social media channel gives you an easy way to improve your photos and unleash your creativity to share your photos with friends/followers. When you’re ready, you can also share the same photo on other social media channels like Twitter and Facebook.

The Instagram app isn’t too old, but it has become popular in the last few years, especially after a $1 billion purchase from Facebook. Its innovative features and visual ease of sharing allowed it to reach a large audience in a short period of time.

Today, over 500 million people log into the app every day to share photos. No wonder it has already reached 1 billion monthly users.

So, if your business isn’t using Instagram for marketing, it’s safe to say they’re leaving money on the table.

No matter what stage your business is at, you can leverage Instagram and increase your reach with Instagram for the business tips in this article.

Take a look around and you’ll see that there are many brands big and small that are harnessing the power of Instagram to grow their audience. Then why not? It’s never too late to get started.

Instagram also wants businesses like you to be active on the platform. That’s why we’re releasing business-specific features that make your job easier. So, by not building and growing your own presence on Instagram, you can easily get ahead of your competitors. Don’t do that. Instead, use Instagram to throw a curveball in a way that uses business tips and gets you ahead of yourself.

Instagram the business to when using the best points is not limited only to a small elite. That means you could be a new brand or run a unique business, but still give Instagram a chance. And see the results for yourself.

For example, if you own a mom and pop store, you might find interested prospects ready to do business with you. Likewise, if you’re a B2B company looking for business customers, you’ll find it’s not difficult to connect with the right audience using Instagram. As long as brands are ready to experiment and share the right content, the possibilities are endless.

Here are a number of Instagram tips for business that can help your business if you focus in the right direction . But before we get to that, there are two important reasons why Instagram is worth trying for businesses that want more customers.

Instagram is a visual platform. In other words, having the proper image/video in hand makes it much easier to stand out from others and make your own mark.
Unlike other social networks, Instagram isn’t difficult to use and master when it comes to connecting with your target audience and expanding your brand’s reach.

If you take the right approach, you can use Instagram to not only engage with your audience, but also effectively convert them into customers.

Let’s take a look at some more Instagram stats to help you understand their potential.

Nearly 71% of US-based businesses use Instagram.
80% of Instagram users follow businesses they care about.
Instagram mobile ad revenue was close to a whopping $7 billion in 2018.
80% of influencers prefer Instagram when it comes to brand collaboration.

Instagram offers a paid advertising option, but by focusing on delivering real value, you can market your products and services for free. This means you can connect and build relationships with an interested audience, even if you’re running on a budget.

If you are new to Instagram at first, using it for business can be a bit overwhelming or confusing. But once you get used to it, you’ll find that acquiring relevant followers and converting prospects into customers isn’t rocket science. All you have to do is focus on the basics and keep experimenting with new and different ideas. Don’t have time to figure it out yourself? We know the feeling and we want to help you. This is why we provide Instagram marketing services to various industries .

The following article describes 7 proven Instagram business tips that you can apply today and see results soon.

7 Proven Instagram for Business Tips

Understand Your Core Audience on Instagram

If you don’t know your core audience, you’ll make a costly mistake no matter what marketing technique you apply. So, before you create and share amazing content on your Instagram account, you must first figure out what your audience wants. Your content should appeal to potential buyers. Otherwise, you don’t need to create content.

Before applying another Instagram for a business tip, there are two basic steps to identifying your target audience.

Learn more about the kind of content your existing audience and Instagram already love.
Think of someone who might be interested in what you are promoting, although the other person may not fit the category or at first look like a potential customer.

You need to keep an eye on your goals as you research and understand your audience. Do you want to use Instagram to make more sales ? Or are you looking to grow and strengthen your brand? Whatever your goal, you should focus on finding audiences who meet your criteria to create relevant content.

Use Instagram Insights regularly

Instagram Insights is an underutilized tool that can provide access to arrays of data. If you’ve used Facebook for marketing, you’re probably already familiar with it.

This particular feature helps you better know your audience and their preferences by providing the following data:

Impressions: The number of times a user viewed your visual content.
Reach: Refers to the total number of unique Instagram users who viewed a particular image or video.
Website Clicks: The number of clicks your website URL (from your bio) received.
Follower Activity: Gives you a clear picture of how often your Instagram followers are active.
Video Views: If you publish video content, you can see how many times it has been viewed.
Saved: Tells you how many people have saved your Instagram post.

In addition to the data above, you can also learn about demographic information about your followers. From gender to age and location.

Instagram Analytics is useful for understanding existing followers, but it doesn’t provide much information when it comes to attracting new people to your profile. That’s where social listening comes in.

Use social listening effectively

With the help of social listening tools, you can better understand your audience beyond your existing followership. Social listening basically tells you what kind of conversations are going on on social media sites like Instagram. This means you can see what people are saying about your industry, the challenges they face, and what your brand is talking about.

One of the least utilized business tips is creating content that helps you increase your reach. But to truly appeal to new people who don’t know your brand, you need to understand what makes them happy.

So use social listening to monitor and keep an eye on all relevant keywords. This includes industry-related terms and brand hashtags created by competitors. Finally, you can create something along the same lines by discovering visual content that already works for others in your niche.

Make Your Instagram Account a Business Account

Most businesses running on Instagram are all about getting more exposure and building a stronger brand. The first and most obvious step to this is to make your Instagram account your business profile. Even if your account was initially used for personal activities, it is different when you start using it for business.

If you decide to use it to market your products and services, it makes sense to disclose it as a business account, as we don’t cut it into a personal Instagram account. Not only does it give the wrong impression to people who visit your profile, it also hinders your reach. This is because when your target audience searches for relevant keywords or hashtags, your posts will not be found in your “private” accounts.

As a business, you want to be visually visible when people perform location searches or look up relevant hashtags. One of the reasons businesses use hashtags is to get more exposure and increase engagement. This is not possible with a personal account.

If you are unsure of your account status, please switch your account to a public business account rather than a personal account by tapping the “Switch to Business Profile” option in your account settings. You have to do this if you want to advertise on Instagram too.

Improve Your Instagram Business Profile

When it comes to leveraging the right Instagram for Business tips, the importance of creating the right profile cannot be ignored. Your business profile is at the heart of your Instagram marketing efforts and helps your brand achieve its goals.

Create an Eye-Catching Biography When people discover your brand on Instagram, you should get an amazing impression/experience. So the last thing you want is for them to see your unprofessional biography and form negative opinions about your company. That’s why you need to take the time to create an engaging bio that makes your brand stand out and accessible. When your target audience discovers your profile on Instagram, they will notice your bio before they even see your content. If your bio is intrinsically relevant and unattractive, you can skip to another profile or simply scroll down. You want them not only to show interest in your content, but also to be able to click through to your website. Instagram bios should: — Tell people more about your business and what sets it apart— Make sure it’s relevant to the interests of your core audience— Use your brand voice and tone to create stronger connections.
Include Related Links You won’t find many Instagram spammers who mainly post hundreds of random links because Instagram doesn’t allow clickable links in their posts. But you can have one in your bio. This means you can drive laser-targeted traffic right from your bio to your website’s homepage or campaign landing page. The kind of link you use is up to you. Make sure it’s not irrelevant or spam. Here is an example of how to use links in your bio.
Use your professional profile picture Do you think messing around with your profile picture will make your Instagram account grab the attention of your target audience? Of course not. Instagram is a visual platform, and the last thing you want is to have a profile image that isn’t associated with your brand. Your audience should immediately understand who you are when they visit your profile. If you are a business, you can choose one of the following as your profile picture: – Company logo – Company logo mark (logo without words) – Company mascot Not limited to the above options. Think outside the box and see what best represents your brand. If your profile picture helps your audience recognize you and make you look farther away, you’ve done the job.

Unleash Creativity and Deliver Value

One of the most important Instagram for business tips to keep in mind is to focus on delivering value and staying creative at the same time. In other words, don’t make your Instagram account look for sale.

Even if you are in the business of selling products/services, you shouldn’t be blatant about it. There’s nothing wrong with posting product photos, but the approach is subtle. The fact that Instagram allows you to post visual content may or may not be detrimental to you, depending on how you use it.

Think outside the box and express your brand in the most creative way possible. The visual content you publish can reveal a variety of elements that allow customers and prospects to take a closer look at your business.

For example, if you run a graphic design service, you can guide people behind the scenes and show you how to do design work for your company. It may also showcase company culture or informational content that provides users with up-to-date information.

Create Goal-Oriented Visual Content

Applying these Instagram to business tips comes after you know your goals well enough. If you are using Instagram for marketing, why would you? Why would you want to invest in it?

The reason you need clarity about your goals is because it’s directly tied to the kind of content you’re publishing. In the past, brands didn’t get the most out of Instagram when their content strategy didn’t take their goals into account .

There are many different types of videos you can post on Instagram, so your goal can be anything and you can find the right content to post.

Here are some ideas to get you creative:

To sell more products, run special offers and post professional photos of your products.
To build brand awareness , publish visuals that inform and educate your target audience.
If you want to grow your audience, post the types of content that people in your niche share the most.

Instagram isn’t just about posting random images that look attractive. To achieve your marketing goals, you need to go beyond that and publish goal-driven content. Yes, it is true that Instagram is famous for its perfect photos, but smart marketers know there is more to this platform. Now brands are starting to give their followers a whole new level of content transformation. Content such as IGTV videos, photo carousels, Instagram stories and more. Diversify your content and your followers will crave more posts.

Create an Instagram Content Strategy

The Instagram tips for business discussed above are only useful if you have a strong content strategy. This is the only way to generate strong followers and build connections with your audience.

There are four critical components you need to build a solid Instagram content strategy that produces results.

Content Scheduling No matter what niche you are in, you can provide great visual content for your followers to share with others. However, you have to do it carefully, because you don’t want to overwhelm your followers with too much content. You need to create a custom posting schedule that works for you and then adhere to it. Or , hire a social media marketing company that can write, schedule, and do posts for you . Not only should you test what type of content you publish, you should also test when you publish to get the most responses. Post content to your Instagram account at different times of the day and see when the most activity occurs. Social Media Content Calendar to use to track all activities and make sure you are ready to publish the right content in the future.
Content Themes Among the many Instagram for Business tips, you can do wonders for engaging your followers. Why? Because the content theme you choose is not boring and can make your account interesting. You can also select and replace relevant content themes to achieve multiple goals. For example, travel agencies looking to increase awareness of their programs can use content themes such as customer stories, vacation giveaways, and videos from various destinations.
Content style A unique content style allows your brand to stand out from the crowd and consistently deliver value to your audience. You and your team need to be clear about how your brand’s personality should shine through your content. For example, you should set guidelines for the types of hashtags to use, the types of visual content to post regularly, and more. The more distinct your style, the easier it will be for your audience to recognize.

Use relevant and useful hashtags

To get the most out of various Instagram for business tips, you should use relevant hashtags. Unlike other major social networks like Facebook, hashtags play a huge role on Instagram when it comes to categorizing and organizing your visual content. This allows users to find the right content at the right time. These simple yet effective tags allow you to search for content in multiple ways.

Hashtags are of many kinds. Some of them can be generic in nature, like #marketing, while others can be very specific, like #contentmarketing101. Hashtags are very important for successful Instagram campaigns because they live their life on Instagram. Without hashtags, you won’t be able to see the type of engagement you want to see.

Tips to help you get the most out of hashtags

Limit the number of hashtags you use because you don’t want people to see you as unprofessional. So instead of exaggerating with 20 or 30 hashtags, stick with about 10 hashtags that accurately represent your brand and target audience and cycle through your content.
You should not use hashtags that are too broad and overused in a way that you should not target very broad and competitive keywords in SEO. Take a more specific and more specific approach.
Don’t use hashtags just because they’re popular. It should also be relevant to the video you post. Otherwise, it defeats the whole purpose of using hashtags.
If you use generic hashtags, rather than pursuing everything, look for niche hashtags related to marketing/industry. This not only increases the chances of finding your target audience, but also increases the engagement rate of your content.
If you are using branded hashtags (the specific tags that come with your brand), make sure you have chosen the correct tag. From brand names to product names to events, anything can be a brand hashtag. After you create a brand hashtag, track it to see who uses it and why.

The best Instagram for business tips can give you! Great if you’re using Instagram as a business tip already mentioned! If not, you now have more influence over your competitors. So, when you’re ready to get started, put these tips into action and schedule a time to chat with us about the benefits of working with a social media management company for your Instagram marketing efforts.