Think about where you are in your current eCommerce adventure. You may have set up a nice little shop to sell new running shoe designs, your dropship business may have a solid customer base, and you’ll need to hire a few staff to manage all your orders. Maybe you’ve done some experience with the Shark Tank, or Oprah said his product is one of the “favourites”.
Regardless of your situation, everyone comes to a point where eCommerce marketing becomes a big factor. The best marketing tips from the top 50 online stores. How do you back down and evaluate your current marketing strategy? Are you doing everything right, or can you implement another marketing campaign to attract more dedicated customers?
Ecommerce marketing is a tricky topic because it’s hard to find all the tips in one place. Luckily, we did the work for you by guiding you on the road to marketing success and providing a list to stick to and check your walls as you complete each eCommerce marketing method. Read on for more details.
1. Create a content marketing strategy before you start
Good things don’t start if you don’t plan. Just like a movie studio goes through a pre-production process, an e-commerce business requires a content marketing strategy. Make a list of all the methods you want to use to reach your customers, whether it’s a blog post, video or newsletter.
Check out this strategy weekly or monthly to assess how your content creation and distribution process is going.
Quick note: Google is trying a new online store, a content-first approach. Matcha. So we’re going to sell matcha tea on top of it (doh!), but for the first 3 months, we want to build potential customers and get search traffic to really get a potential customer when we’re preparing the car. We ship. So far it’s been so good. I will keep posting.
2. Automated Email Marketing Campaign Creation
Email marketing is the foundation of an effective e-commerce marketing strategy. Because this is one of the best ways to influence your customers and convince them to buy more.
Needless to say, consumers are known to open emails even if they contain simple advertisements. Use email marketing campaigns to keep in touch with your customers, send you useful information, and sell your products.
It also built a comparison website called WebAppMeister. Email marketing software for your specific needs.
3. Consideration of platform diversification through social media
Social media is always a tough sell for e-commerce companies because it’s hard to figure out which platform works best in a particular market. There is a simple solution to this. Diversify and eventually reduce platforms that don’t work well.
It’s like investing in stocks. You can diversify your risk and see which options are making the most money. Create Facebook Twitter, Pinterest and Google Plus pages. Disseminate your content through these media and use social media analytics tools to understand the media that works best for you. Even if one works better than the other, publicizing your social media will give all your customers a way to connect with your company.
Who knows You can only have 100 followers on Facebook, but one of them could be your best customers. If you take away that Facebook presence, you risk losing that person.
4. Implement your personalization strategy
Personalization is the newest form of marketing because you don’t want to spend money on companies that don’t have individuals. The idea is to brand your company and people using one or two people as the “faces” of your business.
Deal with people by name by email, send videos and images of employees, and show you how the product is made. Every detail about personalization makes the customer feel special and allows them to get a glimpse into the activities inside the business.
This is especially useful as it allows you to organize and track customer information such as CRM HubSpot, so you can better coordinate your interactions with your customers.
5. Create your own original content
Nothing builds strong relationships with your customers like creative content. Tied up in your content marketing strategy , you have a unique opportunity to choose between original or original content from above.
Many companies use content pulled from the web in their e-commerce SEO strategies to free up time for other business tasks. However, this does not have the same effect as the original content. How would a customer react, knowing that a company podcast is coming out every week?
Unique content such as videos, blog posts, audio segments, and eBooks can help you build your ecommerce site into a knowledge base where you want to learn more about the marketplace.
6. Success with context-sensitive marketing
Contextual marketing has many meanings, but what it means is to use marketing in a format that connects with demographics to get your message in the right place at the right time.
A perfect example of contextual marketing is the famous Oreos Super Bowl tweet, which solves the Super Bowl XLVII stadium lighting problem, showing that “you can still dunk”. It was the perfect combination of timeliness and humor for a snack-loving audience during the game.
7. User-generated content selection
User-generated content is a great way to build interactions with your customers, and in the end you don’t have to spend a lot of money or time on your campaigns. Doritos is known for hosting annual Super Bowl ad submission contests. This means that the production team doesn’t have to pay to design the video.
This excites Doritos fans and Doritos ends with a commercial. It works great when asking people to submit photos, videos, or blog posts.
8. Loyalty program implementation
A loyal loyalty program brings people back to the store and appreciates spending money on the company. You convince your most loyal customers to spend some extra money and get rewarded for doing so.
9. Social network automation
Not all social content requires automation, but planning your social strategy can help you devote time to other tasks in your business.
For example, if you schedule a Facebook post for a month, you no longer have to think about it for a month. Opinion review is still required, but if you stop posting social posts in one day, you don’t have to change gears every week or every day to post content on social networks.
10. Reaching customers in their native language
It is common for e-commerce stores to sell goods to people around the world. Just because you speak English doesn’t mean you can’t sell hats to Portuguese-speaking people.
Reach foreign customers by providing your online store with a translation function. Most eCommerce platforms WordPress eCommerce themes and WooCommerce templates provide translation settings so as not to exclude people from other countries who don’t understand the language.
11. A/B checkout process test
The people behind SimCity are known to test the checkout process in a consistent way to drive sales, because they know exactly what types of buttons and words they drive people to buy.
Ecommerce marketing plans without A/B testing are blind, so running tests throughout the entire checkout process is essential. This allows you to see where people have dumped your cart or find places that are difficult to pay for.
12. Optimization for the mobile world
It has nothing to do with creating an app or mobile site. Customers these days want mobile responsiveness. They don’t want to open a completely different mobile site to see a mobile-friendly interface.
It’s a good idea to implement a responsive interface to turn your ecommerce website into devices like tablets and smartphones.
13. Thoughts on mobile advertising
Mobile advertising combines geographic location and mobile-assisted advertising to connect customers to the store while on the train or in the doctor’s waiting room.
14. Start targeting wearable technology
All the big companies are releasing wearable technology like watches and glasses. How can you connect with customers who always have the technology? These interfaces look different from ordinary smartphones, so the company needs to adapt.
15. Hire someone to fill out long form content.
Long format content is a great way to stand out in any regular blog post. Long-formed content takes a lot of time, so you may have to hire someone, but it breaks down the subject into in-depth (sometimes boring) topics to make it interesting and useful to the users most interested in it.
16. Using social advertising in an ideal test setting
Social advertising is interesting because it’s interesting that you don’t have to spend a dime. With Facebook, for example, you can send as many posts to your business page as you like. If you get a lot of likes and comments on one of your posts, you know it’s something your customers are interested in.
When you find a successful post, you can spend a little money and use the same post as your ad.
17. Create a brand that suits your taste
Faced with the company is one thing, but customers want to hear from the people who run the show. Hiring a few writers or content designers makes it difficult to maintain one standard voice.
Develop a guide for these people to let them know you want a voice that conveys something fun and more professional.
18. Identify the author’s identity
One way to overcome the “one voice” dilemma is to reveal the author’s identity. Branding under one name is great, but site visitors want to see all the faces and names that contribute to your blog or video channel.
It develops your personalization strategy and shows who is working behind the scenes.
19. Create a face for your company (virtual)
We talked about making the company’s face above, but how about using a fictional character? The Geico lizard is an ideal example because everyone associates a brand with a little green person.
20. Build authority as an online discussion area
Forums are the most common way to build a community in e-commerce stores, because people are familiar with the format.
Bulletin boards, forums, and chat areas operate the store by building an e-commerce store as a formal discussion platform with unique forms of user-generated content.
21. Personalize every experience
Creating a personalized voice seems simple at first, but what about all the random emails you send to your customers? Every ecommerce store has dozens of emails for confirmations, receipts, audits, and more. Use your customer name, provide relevant links, and ask your customers to reply to their emails for ultimate personalization.
22. Make your delivery options better than others
Zappos is known for fast delivery and fast delivery for random customers. This makes people feel special. Does your company stand out in terms of delivery? Consider how to accelerate your delivery process so you can easily differentiate yourself from your competitors.
23. Focus on local branding and marketing
Not all eCommerce marketing plans require this, but if you’re connected to an offline store, you can focus on local branding and marketing. Reach customers near your store with geolocation tools and local search engine targeting.
24. Find Alternative Automated Marketing Techniques
Do you send birthday or anniversary messages to your customers? What about automatic messages when people sign up for an email campaign or buy a product in a store?
Free up your own time and give your customers a reason to resume automated email campaigns.
25. Create a link and make a how-to video for product display
YouTube channels are always a fun way to connect with your customers, but how about focusing on how-to tutorials? If you’re selling something like gardening equipment, your customers may not know the best way to use what they’ve purchased. The video is brought back to the store to ensure a feel for your purchase.
26. Get creative with our FAQ
The FAQ page is a popular area for e-commerce stores, but does it showcase your company’s culture? Think whether you’re going to reveal a goofy or professional culture, and let the FAQ shine.
27. Wrap photos in all content
People are more likely to click on links and read content that contains photos. Get away from stock photos and take professional photos of yourself to get people interested in your content.
28. Turning the company into its own media outlet
It sounds like making a magazine or TV channel, but many companies are trying to share their original content across a variety of media outlets.
29. Keep up to date with industry news
Industry news provides powerful content ideas to share with your customers. Some of this content may seem a bit complicated to the consumer, so it’s your job to categorize it and digest it easily.
30. We welcome controversial topics for discussion
Do you sell gun holsters on your ecommerce website? Are you making blog posts that prefer the freedom to always carry a gun? It’s too one-dimensional. Customers are smart and want to hear arguments from all sides. Think about creating controversial content that will fire people.
31. Forget about serving food to search engines
One of the best ways to increase your search engine rankings and build social media sharing is to completely forget keyword optimization. This often not only looks unnatural, but stands out with creative headlines and content.
32. Use PPC Marketing Wisely
Pay-per-click marketing is very cheap when used properly. Run tons of campaigns and test all of them until you find your ideal option.
33. Soaking in Reddit Pool
Reddit is a huge forum for discussing everything from bikes to romantic novels. Did you know that the platform offers advertising opportunities? Find the sub-components for your industry and apply them to your e-commerce marketing strategy.
34. Upselling products without pushing too hard
Use the relevant product link to visit your visitors, but avoid constant upselling. VistaPrint is a great example of what not to do on an ecommerce site. They spoil customers with upsells, many of which have nothing to do with shopping carts.
35. Turn on Image Booster with Instagram
Instagram is a private community for people who love images. If you can take product photos, Instagram is great for sharing product previews, what you’re working on, and user-submitted content.
36. Using tools to reduce discarded carts
A/B testing and user experience testing tools win customers’ hearts. Implement some of these tools to find out exactly why your customers are leaving your store.
37. Start a store on multiple platforms (Ebay and Facebook)
You can sell items on platforms like eBay. Amazon, Etsy, and Facebook. All of this opens up new opportunities for revenue streams, so try to find more customers.
38. Email capture module optimization
Does the email capture pop-up area attract customers? Do you offer promotions or free eBooks when signing up? Use A/B testing to improve your email capture module and attract more subscribers.
39. Get hooked on email newsletters
Email newsletters are messages sent weekly or monthly and are not fully automated. It’s an opportunity to share unusual content and private messages.
40. Remind people about your wish list
Wishlists are often forgotten, but they show the items people thought about buying. Send a message to the customer to complete the purchasing process.
41. Test to see if there are few steps to get people to get what they want
The best way to do this is to give feedback on how fast real customers are going through the checkout process. Can I completely eliminate the payment step? You can know the answer just by testing.
42. Push Customers to Write Product Reviews
Product reviews provide typical social credibility, encouraging other customers to purchase products based on user feedback. How many times have you bought something online with ratings and reviews?
43. Focus on free marketing options
It takes a lot of time and money to post an article in a large magazine. Wouldn’t you like to see the following big blogs in your market? You can find blogs where almost any business writes about their products.
Even better, if you’re accessing a small blog, it usually only takes a few minutes to submit, and other submissions don’t stack up enormously.
44. Chat with the visitor
Do you have a live chat module on your eCommerce site? Are you constantly responding to comments on social pages? Visitors want to talk to people in the company, so give them the attention they care about.
45. Allow ratings in the discussion area
The forums and customer discussion areas work great, but what happens when I add extra elements to the community? Some businesses allow ratings on their forums, or you can earn badges by commenting on them for a certain amount of time.
46.Generating a report to predict future sales
Think about how you can use the report to change your eCommerce marketing strategy in the future. Without these reports, it is impossible to identify the underperforming aspects of the company.
47. Monthly market research plan implementation
Are you going to launch a new product? Are you familiar with your customers’ reactions? Market research allows you to offer your products to your customers to get a taste of how you can view new items.
48. Donate a product for others to review
When authors and editors send in products to test, they are much more likely to receive reviews or magazine articles. This not only helps with review, but also serves as a small gift to help you post your article faster.
49. On-site SEO plan establishment
Your content strategy should focus on helping users, not search engines, but you need keywords so that eCommerce SEO search engines can identify you as a store that sells a particular product.
50. Find something cool to share
Can you spread the word about your company by lottery or free gift? Let people share more items by sharing your company on social media. It’s also great for email sign-up forms or for giving your customers great contests.
We hope this list will help you on your eCommerce marketing journey. If you have any additions or questions, please let us know in the comments.